DFS Group (DFS), the world’s leading luxury travel retailer, officially opened its new beauty concept store in New York on May 10, 2023. Located at John F. Kennedy International Airport’s Terminal 4, the new store stocks over 20 of the best beauty brands, allowing customers to find their skincare, haircare, and cosmetic favorites all in one place.
Through this new concept store, DFS will feature brands that are not already available at its main beauty store in Terminal 4, providing exclusive access to some of the hottest names in the business. An extensive collection of iconic and niche products will cater to beauty aficionados’ every want and desire, making it the one-stop beauty destination.
DFS is excited to announce that it will be bringing three trending brands to travel retail for the first time. Kylie Jenner’s namesake cosmetic brand, Kylie; head-to-toe skincare sensation Drunk Elephant as well as one of New York’s best-kept secrets, Mario Badescu, are all now available at JFK’s Terminal 4.
New to DFS New York, the concept store presents the following popular beauty brands; Anastasia Beauty, Benefit, Dior Backstage, Farmacy, IT Cosmetics, Malin & Goetz, Moroccan Oil, and Nars, as well as stock firm favorites such as MAC on its shelves. “DFS is excited to bring in this concept and these brands to respond to the latest beauty trends that are relevant to New Yorkers, domestic travelers, as well as international passengers in a one-stop standalone concept,” said Timothy Bidmead, General Manager for DFS, John F. Kennedy International Airport.
DFS and JFKIAT, the operator of Terminal 4 at JFK Airport, commemorated the opening with a special ribbon-cutting event on May 10 that featured a line-up of experiences for travelers, including a live DJ, a selfie station, a product demo station, and a makeup artist.
From May 10 through to June 11, expect a range of in-store activations to surprise and delight customers, from brand demonstrations to promotional offers. During the peak hours of 4pm-8pm on Fridays, Saturdays, and Sundays, a makeup artist will be on hand to provide inspiration and makeovers, while a resident DJ will be playing a set to keep shoppers entertained.
Available for domestic visitors to John F. Kennedy International Airport’s Terminal 4, the new DFS beauty concept store can be found in the Retail Hall between the A and B Concourses.
DFS Group is the world’s leading luxury travel retailer. Established in Hong Kong in 1960, DFS Group continues to be a pioneer in global luxury travel retail, offering its customers a carefully curated selection of exceptional products from over 750 of the most desired brands. Its network consists of 56 duty-free stores located in 14 major global airports and 24 downtown Galleria locations on four continents, as well as affiliate and resort locations. The Group is privately held and majority owned by the world’s largest luxury conglomerate, Moët Hennessy Louis Vuitton (LVMH), alongside DFS co-founder and shareholder Robert Miller. DFS Group employs more than 5,000 people focused on creating inspiring omnichannel retail experiences for its customers and is headquartered in Hong Kong with offices in Australia, Cambodia, China, France, Indonesia, Italy, Japan, Macau, New Zealand, Singapore, United Arab Emirates, United States of America and Vietnam.
T Galleria by DFS is the ultimate evolution of the original travel retail concept pioneered by DFS Group. The first downtown store opened in 1968 in Hong Kong, followed shortly thereafter by Honolulu and eventually expanding to 24 locations all over the world. Today, T Galleria by DFS has a presence in the United States of America, as well as across Asia, Europe, Oceania, and the South Pacific regions. Linked to the notion of travel through the use of T for the Traveler, the brand stands for what customers have come to expect: an expertly curated assortment of the world’s preferred luxury brands, exceptional retail environments, highly personalized services and unique experiences tailored to their specific needs as travelers. T Galleria by DFS enables travelers to realize their individual style, one journey at a time.
