JetBlue announced the appointment of Tracy Lawlor as chief people officer, effective immediately. Lawlor, who has been with the airline for nearly 23 years, has served as acting chief people officer since March 2024.
Reporting to JetBlue’s CEO, Joanna Geraghty, Lawlor will be responsible for engaging JetBlue crewmembers and fostering its unique culture, overseeing teams such as compensation and benefits; diversity, equity, and inclusion; crew relations; culture; values and labor relations; recruiting and talent management.
“Tracy is an experienced leader known for her ability to turn strategic visions into reality while fostering strong collaboration across the airline,” said Geraghty. “Her deep understanding of our business, as well as her passion for our mission and values, make her the ideal leader to help guide our people and culture as we execute our strategy and set up JetBlue for long-term success.”
Lawlor joined JetBlue in 2001, holding a number of financial roles, including vice president of financial planning and analysis. In 2017, she was appointed vice president of strategy and business development and later became chief strategy and business development officer. She led the long-term business planning process to drive the airline’s financial, operational, and culture goals. Most recently, Tracy served as JetBlue’s chief strategy and integration officer.
“JetBlue’s unique culture has always been our greatest strength, and I am deeply committed to supporting and investing in our incredible crewmembers who make it all possible,” said Lawlor. “I look forward to continue building on this strong foundation and fostering a workplace where everyone can thrive and succeed.”
