Metropolitan Airport NewsMetropolitan Airport News
  • Airport News
    • Publisher’s Message
    • Fast Five
    • On Duty
    • Air Cargo
    • Airline News
    • Airport Community
    • Airport Employment News
    • Airport Safety & Security
    • Company Spotlight
    • Ground Services
    • Intermodal
    • New York Aviation History
    • Non-Rev Traveler
  • Airport & Aviation Events
  • Airport Employment
  • Latest Issue
  • Login

Subscribe for Updates

Get the latest local airport and aviation news delivered right into your inbox each week!

News Updates
New program gives access to First Officer jobs while candidates complete their military service

United Launches Industry-leading Program to Provide Active-duty U.S. Military Pilots Conditional Job Offers

September 29, 2023
PANYNJ Unveils New Construction Facility at JFK Airport

PANYNJ Unveils New Construction Facility at JFK Airport

September 29, 2023
Chrissy Toskos, Chief Human Resources Officer, Securitas North America.

Securitas North America Announces Chrissy Toskos as Chief Human Resources Officer

September 27, 2023
Facebook X (Twitter) Instagram
Metropolitan Airport NewsMetropolitan Airport News
  • Airport News
    • Publisher’s Message
    • Fast Five
    • On Duty
    • Air Cargo
    • Airline News
    • Airport Community
    • Airport Employment News
    • Airport Safety & Security
    • Company Spotlight
    • Ground Services
    • Intermodal
    • New York Aviation History
    • Non-Rev Traveler
  • Airport & Aviation Events
  • Airport Employment
  • Latest Issue
  • Login
Metropolitan Airport NewsMetropolitan Airport News
Home»Airline News»Aer Lingus Unveils New Brand Refresh
Airline News

Aer Lingus Unveils New Brand Refresh

Part of Its Strategy to Become the Leading Value Carrier Across the North Atlantic
Metropolitan Airport NewsBy Metropolitan Airport NewsFebruary 6, 2019No Comments4 Mins Read
Facebook Twitter LinkedIn Email
AER-LINGUS-Branding-JFK
(L.-R.) Bill Byrne, VP Global Sales; Geraldine Colton; Dara Mc Mahon, Director Global Marketing & Digital Experience; Sharon Persaud, Helen Maguire, Director Consumer Sales & Marketing NA.

On January 17th, at JFK’s Terminal 5, Aer Lingus unveiled a brand refresh inclusive of an updated logo and new aircraft livery, firmly positioning the airline as a modern and contemporary Irish brand that competes in an international market. The new brand identity supports Aer Lingus’ ambition to be the leading value carrier across the North Atlantic. It’s the first brand refresh for the airline in twenty years.   

And to celebrate this occasion, Aer Lingus had a party inviting Metropolitan Airport News and many others in the JFK Aviation community to share in their proud moment. In the tradition of Irish warmth and hospitality, there was plenty of food and drink at the party to keep even the most jaded visitor happy. How often does an airline invite guests into their hangar to see new livery first hand?   

The brand refresh is part of the airline’s ambitious growth plan which will see Aer Lingus increase its North Atlantic fleet from 17 to 30 aircrafts by 2023. Overall, Aer Lingus plans to grow its A330 fleet to 16 aircraft (from 13 in 2017) and invest in 14 new A321LRs to provide capacity for growth across the Atlantic and within Europe.

Aer Lingus embarked on the brand refresh with Lippincott to solidify their position in the market. At the center of the brand refresh is a restyled logo, adding a tilt to Aer Lingus’ iconic shamrock to symbolize dynamism and speed, with heart-shaped leaves reflecting the warmth and hospitality of the brand. Guests will see four shamrocks on the new Aer Lingus aircraft; the first within the new logo, the second on the tail, a third on the entry door, and a final surprise on the wingtip providing prime positioning for capturing on social media.

The Aer Lingus logo font has changed to ‘diodrum’ and the dominant color is teal. The body of new Aer Lingus aircraft will be white with a teal-colored tail and engines, bringing a sleek, contemporary feel to the design. A teal undercarriage will make an Aer Lingus plane instantly recognizable to those on the ground. The brand refresh rolled out across all brand platforms, including a new website and app design, and will be visible across all guest touchpoints, from check-in to the boarding gate and on to the aircraft.

The brand refresh is being delivered in keeping with Aer Lingus’ value carrier model, as part of the company’s business-as-usual aircraft painting program. All new aircraft will be delivered sporting the new livery and the updating of digital assets has been done in a highly cost-effective manner.

Sean Doyle, Chief Executive Officer, Aer Lingus states: “Aer Lingus is a modern Irish international success story, built on hard work, enterprise and the commitment of our people. We’re delighted to unveil our brand refresh today, which comes more than 20 years after Aer Lingus last invested in new brand livery, and reflects our position as a modern, contemporary airline. Aer Lingus has had exceptional success in recent years: adding new routes, new aircraft, new jobs and new opportunities for colleagues and guests alike.

The refreshed brand reflects an airline that connects those living in Montreal to Marseilles; in Berlin to Boston; as well as those living in Cork to Croatia. The benefit for Ireland of being at the fulcrum of such connections is considerable and we in Aer Lingus are determined to realize this potential for Ireland.

We have ambitious plans for our future and the years ahead and are aware of the challenges facing the modern industry, which led to the investment in our new brand identity and livery. 

Our new uniforms which will be unveiled later this year and our fleet expansion are considered investments in the future of Aer Lingus to enable us realize our ambition to be the leading value carrier across the North Atlantic.”

And for our final word to our new friends at Aer Lingus, ádh mór.

John F. Kennedy International (JFK) Airport News
Share. Facebook Twitter LinkedIn Email
Metropolitan Airport News
  • Website
  • Facebook
  • X (Twitter)
  • LinkedIn

Produced by a team of aviation professionals and enthusiasts, our mission is to inform and update the more than 68,000 employees who work on the metropolitan New York airport properties, as well as the many others that provide goods and services in the surrounding communities.

RELATED NEWS & UPDATES

New program gives access to First Officer jobs while candidates complete their military service

United Launches Industry-leading Program to Provide Active-duty U.S. Military Pilots Conditional Job Offers

September 29, 2023
Helena Williams, CEO JFK Millennium Partners

The JFK Airport Terminal 6 Revival

September 8, 2023
JetBlue London Heathrow Arrival Landing

JetBlue “Welkoms” Amsterdam Service with Flights from New York

August 31, 2023
American Airlines

American Airlines Education Foundation Awards Nearly $1 Million in Scholarships

August 4, 2023
First Braille-equipped aircraft now flying and the airline expects to outfit entire mainline fleet by 2026

United Becomes First U.S. Airline to Add Braille to Aircraft Cabin Interiors

July 27, 2023
The New Terminal One at JFK

PANYNJ Launches Institute of Concessions to Increase Local Business Participation at JFK Airport

July 27, 2023
Add A Comment

Leave A Reply Cancel Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

AIRPORT & AVIATION EVENTS
Civil Air Patrol Falcon Squadron Meeting
October 09, 2023
7:00 PM to 9:00 PM
  • John F. Kennedy International Airport-(JFK)
Jamaica, New York
LAAMCO Monthly General Meeting
October 10, 2023
9:00 AM to 10:00 AM
  • LaGuardia Airport-(LGA)
East Elmhurst, New York
ADDAPT Dinner Group
October 10, 2023
6:00 PM to 8:00 PM
The Heritage Club
Farmgindale, New York
  • >> More Airport & Aviation Events

Subscribe for Weekly Email Updates

Get the latest local airport news, events, and jobs delivered right into your inbox each week.

Metropolitan Airport News provides timely news, information and updates for both Port Authority of New York & New Jersey (PANYNJ) employees and businesses that provide services at, and around the major New York airports (JFK, LGA, EWR).

John F. Kennedy International Airport
PO Box 300877
Jamaica, NY 11430 USA
Phone: (347) 396-0904
Email Us

Facebook X (Twitter) YouTube LinkedIn Flickr
SEPTEMBER 2023 ISSUE
Metropolitan Airport News - September 2023
LATEST COMMENTS
  • Robert Waldvogel on Long Island MacArthur: New York’s Secondary Airport
  • USN Veteran on Long Island MacArthur: New York’s Secondary Airport
  • Stephen Adams on The Ultimate Airline Employee Incentive
  • Jeff Landgrebe on The Ultimate Airline Employee Incentive
  • About Us
  • Advertising Options
  • Charitable Giving Program
  • Back Issue Archive
  • Contact Us
© 2023 Airport Media, Inc. All rights reserved.

Type above and press Enter to search. Press Esc to cancel.