Routehappy, which powers merchandising content for flights, today announced Delta Air Lines will trial Routehappy Hub to manage and deliver targeted content to improve the flight shopping experience for customers in indirect channels. Delta will create rich content in Routehappy’s UTA (Universal Ticket Attribute) and UPA (Universal Product Attribute) standards. Delta will target its merchandised content by aircraft, class of service, airport, route and fare, showcasing relevant content to customers while they shop for Delta flights, offering a more retail oriented shopping experience.
Routehappy Hub helps airlines manage their content, including highly targeted product descriptions, icons, photos, videos, and 360° virtual tours, all matched to specific flights and products across an airline’s worldwide network. Airlines authorize distributors access to their standardized rich content in the form of UTAs and UPAs via permission settings. This allows online travel agencies, metasearch sites, and corporate and agency booking tool providers to easily integrate content into their flight listings, improving flight selling for airlines, flyers and distributors.