Close Menu
Metropolitan Airport NewsMetropolitan Airport News
  • Airport News
    • Publisher’s Message
    • Editor’s Notebook
    • Fast Five
    • On Duty
    • Air Cargo
    • Airline News
    • Airport Community
    • Airport Employment News
    • Airport Safety & Security
    • Company Spotlight
    • Ground Services
    • Intermodal
    • New York Aviation History
    • Non-Rev Traveler
  • Airport & Aviation Events
  • Airport Employment
  • Latest Issue
  • Login

Subscribe for Updates

Get the latest local airport and aviation news delivered right into your inbox each week!

News Updates
JFK Airport International Shoppes

New York-Area Hunger Relief Organizations Team Up with JFK-Based International Shoppes to Help Fight Hunger 

November 30, 2023
NTO_Rendering

E-J Is the EPC for JFK’s New Terminal One (NTO) Microgrid Project

November 29, 2023

Avianca Reinforces Executive Leadership Team

November 29, 2023
Facebook X (Twitter) Instagram
Metropolitan Airport NewsMetropolitan Airport News
  • Airport News
    • Publisher’s Message
    • Editor’s Notebook
    • Fast Five
    • On Duty
    • Air Cargo
    • Airline News
    • Airport Community
    • Airport Employment News
    • Airport Safety & Security
    • Company Spotlight
    • Ground Services
    • Intermodal
    • New York Aviation History
    • Non-Rev Traveler
  • Airport & Aviation Events
  • Airport Employment
  • Latest Issue
  • Login
Metropolitan Airport NewsMetropolitan Airport News
Home»Airline News»Delta Air Lines Pilots Routehappy Hub To Distribute Rich Product Content
Airline News

Delta Air Lines Pilots Routehappy Hub To Distribute Rich Product Content

Metropolitan Airport NewsBy Metropolitan Airport NewsJune 11, 2016No Comments3 Mins Read
Facebook Twitter LinkedIn Email

Routehappy, which powers merchandising content for flights, today announced Delta Air Lines will trial Routehappy Hub to manage and deliver targeted content to improve the flight shopping experience for customers in indirect channels. Delta will create rich content in Routehappy’s UTA (Universal Ticket Attribute) and UPA (Universal Product Attribute) standards. Delta will target its merchandised content by aircraft, class of service, airport, route and fare, showcasing relevant content to customers while they shop for Delta flights, offering a more retail oriented shopping experience.

Routehappy Hub helps airlines manage their content, including highly targeted product descriptions, icons, photos, videos, and 360° virtual tours, all matched to specific flights and products across an airline’s worldwide network. Airlines authorize distributors access to their standardized rich content in the form of UTAs and UPAs via permission settings. This allows online travel agencies, metasearch sites, and corporate and agency booking tool providers to easily integrate content into their flight listings, improving flight selling for airlines, flyers and distributors.

“Delta is at the forefront of aviation product innovation and we are committed to ensuring our customers have the best travel shopping experience,” said Chris Phillips, Managing Director – Distribution Strategy at Delta. “We’re very proud of our best-in-class products, and Routehappy Hub will help us more effectively merchandise our unique product offerings at the point of sale, so customers can make a more informed purchase decision. We also support Routehappy’s mission to help us de-commoditize the shopping experience and we look forward to partnering with distributors to reinforce the Delta difference.”

Delta’s award-winning product offering includes:

  • Service to 330 destinations in 61 countries on six continents
  • Renovated Delta Sky Clubs, including Sky Deck outdoor lounges in JFK T4 and ATL F
  • Renovated airport check-in and terminal shopping, including JFK T4 and LAX
  • Delta One gourmet, regionally inspired cuisine and comfortable, fully flat beds
  • Delta Comfort+ seating with priority boarding, free snacks and alcoholic beverages
  • Gogo Wi-Fi and global satellite Wi-Fi
  • Seatback and streaming on-demand entertainment
  • On time baggage guarantee (20 minutes or you’re eligible for 2,500 bonus SkyMiles)

“We are thrilled to help Delta extend its merchandising messages to indirect channels with Routehappy Hub,” said Robert Albert, CEO at Routehappy. “Delta and its distributors deserve a platform to move from commodity driven shopping displays to compelling, relevant merchandising. We’re looking forward to working with Delta and innovative distributors which are ready to move the industry forward from one-size-fits all flight commoditized flight shopping.”

Routehappy has previously announced adoption of its differentiation products with United Airlines, Sabre Corporation, Expedia, Google and KAYAK, with more announcements to come. To see an example of Delta’s UPAs in action, please visit Delta’s UPA demo on Routehappy.com.

Share. Facebook Twitter LinkedIn Email
Metropolitan Airport News
  • Website
  • Facebook
  • X (Twitter)
  • LinkedIn

Produced by a team of aviation professionals and enthusiasts, our mission is to inform and update the more than 68,000 employees who work on the metropolitan New York airport properties, as well as the many others that provide goods and services in the surrounding communities.

RELATED NEWS & UPDATES

JetBlue Bag Drop (JFK)

JetBlue Donates 2 Million TrueBlue Points to Make-A-Wish in Celebration of Giving Tuesday

November 28, 2023
Virgin-Atlantic SAF JFK

Virgin Atlantic Flies World’s first 100% Sustainable Aviation Fuel flight to New York JFK

November 28, 2023
Norse Atlantic Airways Achieves Historic Milestone: First Boeing 787 Dreamliner Landing in Antarctica

Norse Atlantic Airways Achieves Historic Milestone

November 16, 2023

Swiss Watch Assembled at 30,000 ft of Altitude Between Geneva and New York

October 19, 2023
New program gives access to First Officer jobs while candidates complete their military service

United Launches Industry-leading Program to Provide Active-duty U.S. Military Pilots Conditional Job Offers

September 29, 2023
JetBlue London Heathrow Arrival Landing

JetBlue “Welkoms” Amsterdam Service with Flights from New York

August 31, 2023
Add A Comment

Leave A Reply Cancel Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

AIRPORT & AVIATION EVENTS
LAAMCO Holiday Party
December 01, 2023
Il Bacco Ristorante
Little Neck, New York
JFK Airport Committee (JFKAC) Quarterly Meeting
December 04, 2023
7:00 PM to 9:00 PM
JFK Airport Hiring Event
December 06, 2023
9:30 AM to 3:00 PM
  • John F. Kennedy International Airport-(JFK)
Jamaica, New York
  • >> More Airport & Aviation Events

Subscribe for Weekly Email Updates

Get the latest local airport news, events, and jobs delivered right into your inbox each week.

Metropolitan Airport News provides timely news, information and updates for both Port Authority of New York & New Jersey (PANYNJ) employees and businesses that provide services at, and around the major New York airports (JFK, LGA, EWR).

John F. Kennedy International Airport
PO Box 300877
Jamaica, NY 11430 USA
Phone: (718) 750-4441
Email Us

Facebook X (Twitter) YouTube LinkedIn Flickr
November 2023 Issue
Metropolitan Airport News - November 2023
LATEST COMMENTS
  • Brian Keene on The TWA Flight Center
  • Rafael Perez on The TWA Flight Center
  • Maria Press on Bruges, Belgium, “The Dream City”
  • L Corwin on John F. Kennedy International Airport and Its Rich Air Cargo History
  • About Us
  • Advertising Options
  • Charitable Giving Program
  • Back Issue Archive
  • Contact Us
© 2023 Airport Media, Inc. All rights reserved.

Type above and press Enter to search. Press Esc to cancel.