Delta Air Lines Pilots Routehappy Hub To Distribute Rich Product Content

Routehappy, which powers merchandising content for flights, today announced Delta Air Lines will trial Routehappy Hub to manage and deliver targeted content to improve the flight shopping experience for customers in indirect channels. Delta will create rich content in Routehappy’s UTA (Universal Ticket Attribute) and UPA (Universal Product Attribute) standards. Delta will target its merchandised content by aircraft, class of service, airport, route and fare, showcasing relevant content to customers while they shop for Delta flights, offering a more retail oriented shopping experience.

Routehappy Hub helps airlines manage their content, including highly targeted product descriptions, icons, photos, videos, and 360° virtual tours, all matched to specific flights and products across an airline’s worldwide network. Airlines authorize distributors access to their standardized rich content in the form of UTAs and UPAs via permission settings. This allows online travel agencies, metasearch sites, and corporate and agency booking tool providers to easily integrate content into their flight listings, improving flight selling for airlines, flyers and distributors.

“Delta is at the forefront of aviation product innovation and we are committed to ensuring our customers have the best travel shopping experience,” said Chris Phillips, Managing Director – Distribution Strategy at Delta. “We’re very proud of our best-in-class products, and Routehappy Hub will help us more effectively merchandise our unique product offerings at the point of sale, so customers can make a more informed purchase decision. We also support Routehappy’s mission to help us de-commoditize the shopping experience and we look forward to partnering with distributors to reinforce the Delta difference.”

Delta’s award-winning product offering includes:

  • Service to 330 destinations in 61 countries on six continents
  • Renovated Delta Sky Clubs, including Sky Deck outdoor lounges in JFK T4 and ATL F
  • Renovated airport check-in and terminal shopping, including JFK T4 and LAX
  • Delta One gourmet, regionally inspired cuisine and comfortable, fully flat beds
  • Delta Comfort+ seating with priority boarding, free snacks and alcoholic beverages
  • Gogo Wi-Fi and global satellite Wi-Fi
  • Seatback and streaming on-demand entertainment
  • On time baggage guarantee (20 minutes or you’re eligible for 2,500 bonus SkyMiles)

“We are thrilled to help Delta extend its merchandising messages to indirect channels with Routehappy Hub,” said Robert Albert, CEO at Routehappy. “Delta and its distributors deserve a platform to move from commodity driven shopping displays to compelling, relevant merchandising. We’re looking forward to working with Delta and innovative distributors which are ready to move the industry forward from one-size-fits all flight commoditized flight shopping.”

Routehappy has previously announced adoption of its differentiation products with United Airlines, Sabre Corporation, Expedia, Google and KAYAK, with more announcements to come. To see an example of Delta’s UPAs in action, please visit Delta’s UPA demo on


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