JetBlue Brings Culinary Empire Milk Bar to Its Mint Premium Experience

JetBlue Mint gets sweeter serving renowned Chef Christina Tosi’s iconic Milk Bar cookies, green juice and bagel rounds as premium service grows coast to coast

JetBlue Mint experience
Mintroducing Milk Bar to the JetBlue Mint experience

JetBlue today announced the introduction of its newest JetBlue Mint partner, New York City-based Milk Bar, which celebrates both Milk Bar’s irresistible culinary treats and the undeniable fun of this iconic brand. Beginning in April, all JetBlue Mint travelers will be delighted with a pre-arrival Milk Bar cookie. On Mint redeye flights Milk Bar’s HardBody green juice (a selection from Milk Bar’s “LIFE” line of healthy products) and well-known Bagel Rounds will be served in a Milk Bar to-go bag. These new additions come as JetBlue continues to refresh its Mint experience as the premium service touches down in new destinations from east to west coast this year.

Milk Bar was founded in 2008 by award-winning pastry chef and MasterChef judge Christina Tosi. The culinary empire and lifestyle brand focuses on putting a playful spin on familiar home-style desserts from soft serve to custom cakes, as well as savory snacks. Each Mint customer will receive a delicious pre-arrival treat from Milk Bar featuring a signature cookie in a custom gift box. Cookie flavors will vary by departure with options including Milk Bar’s Confetti Cookie, Cornflake Chocolate Chip Marshmallow and famous Compost Cookie.

“I spend a lot of time on airplanes lately,” said Christina Tosi, founder and CEO of Milk Bar. “My secret travel trick when traveling to our Milk Bar stores and kitchens in NYC, DC, Las Vegas and beyond is to sneak a Milk Bar cookie on board to help me power through the flight. That’s why I was beyond pumped when JetBlue approached us with the opportunity to make their Mint experience a little sweeter. Whether it’s one of our signature Milk Bar cookies, Hard Body cold-pressed juice, or everything bagel round after a redeye, Milk Bar has you covered – on the ground or all the way up at 30,000 feet!”

Milk Bar is dedicated to using high-quality ingredients including locally-sourced dairy which reflects Mint’s culinary vision of offering sustainably sourced food served in a purposeful way. JetBlue continues to keep Mint’s food offering fresh by curating meaningful relationships in the culinary industry, Milk Bar is a wonderful addition to the esteemed list of partners.

“We have some of New York’s best hometown brands on board JetBlue Mint and Milk Bar will fit right in,” said Jamie Perry, vice president of marketing. “The bakery, known for its delicious delights, broad culinary following and loyal fan base compliments Mint’s unique menu and will have our customers tickled Milk Bar pink with every sweet or savory treat they receive.”

JetBlue Mint Continues to Change Premium Travel:

JetBlue introduced its alternative to outdated business class offerings – offered at an affordable price – making premium travel more accessible and opened a new market untapped by high-fare carriers. Re-imagining the domestic premium experience, JetBlue introduced private suites, the longest fully-flat bed in the U.S. domestic premium market (a), complimentary entertainment options and hospitality-trained crewmembers. Mint customers also enjoy a signature cocktail, a tapas-style menu curated by New York City restaurant Saxon + Parole as well as fresh espresso-based drinks from Brooklyn Roasting Company, and wines from some of America’s best artisan winemakers, specially curated by our wine expert Jon Bonné.

Overall, Mint has exceeded expectations and JetBlue continues to expand Mint to even more cities on the east and west coasts as well as in the Caribbean. JetBlue plans to bring Mint to 13 cities with up to 70-plus daily flights by the end of 2018. Mint is currently offered on select flights to Aruba, Barbados, Boston, Fort Lauderdale, Grenada, Los Angeles, New York, San Diego, San Francisco, St. Lucia, and St. Maarten and new service to Las Vegas begins in 2017.


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