Marshalls Debuts “Discover New Jersey” Store At Newark Airport

Marshall’s new store is a prototype of a location centered shopping experience. 
Marshall’s new store is a prototype of a location centered shopping experience. 

Marshall Retail Group has opened a first-of-its kind news, gift and convenience store – named “DiscoverNew Jersey”– landside in Terminal B of Newark Liberty International Airport.

The product assortment includes local gifts and souvenirs, tech accessories, snacks, candies, drinks, books, magazines, local foods, plush toys and locally-themed apparel, including New York Yankees merchandise.

The WHSmith-owned travel retailer’s new venture includes products from local brands including Duo Green, Nutty Naturals, Joe Chips and Jones Bar.

Casual New Jersey-branded clothing is prominently displayed inside the new store.

Marshall Retail Group CEO Michael C. Wilkins said; “We are thrilled to continue our expansion at Newark Liberty and we look forward to serving the local and travelling communities with our expertly curated product assortment and award-winning customer service.”

With this new opening, MRG now operates eight stores across three terminals at Newark Liberty International.

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