Atlas Air Worldwide announced today that Debora Coffey has been appointed Vice President and Chief Communications Officer.
Ms. Coffey will lead an integrated communications function to advance Atlas Air Worldwide’s brand reputation among its key stakeholders. In this newly created role, Ms. Coffey will be responsible for corporate communications (both internal and external), including media relations, employee engagement, digital/social media, and corporate social responsibility, as well as drive the overall alignment of Atlas Air Worldwide’s messaging globally. Ms. Coffey will be based in Purchase, New York and report to William J. Flynn, President and Chief Executive Officer.
“Debora is joining Atlas Air Worldwide at an exciting time, as we continue to grow and evolve our business globally,” said Mr. Flynn. “Her brand-building expertise will be critical in driving our corporate narrative and reputation as a preeminent provider of outsourced aircraft and aviation operating services. With her broad-based experience leading communications strategies that connect with key audiences, she will be an excellent addition to our team.”
Ms. Coffey joins Atlas Air Worldwide with over 20 years of experience leading global corporate and brand communications for external and internal audiences. Ms. Coffey spent the majority of her career at Avon Products, Inc. leading global corporate communications, with responsibility for brand reputation initiatives, including media relations, corporate social responsibility, employee engagement, social media, corporate philanthropy, and industry relations. Most recently, she was head of communications for New Avon LLC, based in North America. Prior to her Avon experience, she worked on the agency side, delivering marketing communications and public relations services to blue chip clients, including Procter & Gamble, Bath & Body Works, Beiersdorf, SmithKline Beecham Consumer Health, Rosewood Hotels and Swarovski.