Bloommiami brought to life one of the most highly recognized – and highly coveted – brand packaging designs: Tiffany & Co.’s signature blue box. The retail-focused design agency produced and engineered the activation, which was designed by Fieldwork, and transported the romance, creativity and glamour of the world-renowned Tiffany & Co. store on Fifth Avenue to John F. Kennedy International Airport Terminal 4.
Bloommiami used luxury-driven materials to create the 376 square foot activation that included polished white marble, polished and satin stainless steel, and Tiffany’s registered Pantone Tiffany blue on the installation’s exterior.
“Tiffany’s blue box is a prominent symbol in luxury retail, and it’s considered by many to be the world’s most popular packaging,” said Darin Held, partner at Bloommiami. “Every design detail in this activation is meant to bring emotion, atmosphere and luxury nuances of Tiffany’s store and envelope travelers in the Tiffany experience.”
The one-of-a-kind installation recreates the famous Tiffany storefront windows complete with product glorifiers, backlit transparencies, and illuminated acrylic etched with the perfume bottle outline. The pop-up project, commissioned by COTY, a global leader in beauty, also includes 18 46-inch video monitors synced to two high-definition Tiffany & Co. lifestyle videos.
The activation is available to travelers through February 15 and showcases Tiffany & Co.’s new luxury fragrance, TIFFANY Eau de Parfum.