Global restaurateur HMSHost is taking action to amplify awareness of gender equality and celebrate female empowerment with the launch of two limited-release chocolate bars in participating airport and travel plaza locations. This program has been announced on International Women’s Day (IWD), a day celebrating the social, economic, cultural, and political achievements of women. IWD has occurred for well over a century, with the first event in 1911 supported by over a million people, and today marks a global celebration.
The chocolate bars include uplifting messages and are adorned with powerful female imagery. These products will be available in select airport and travel plaza locations to commemorate Women’s History Month.
“HMSHost is paying tribute to women and their remarkable contributions in history,” said HMSHost Vice President of Marketing & Communications Atousa Ghoreichi. “Today is our call to action. As the premier restauranteur in travel venues, we are leading the way with programs like this that raise awareness and pay homage to our diverse teams and the unique travelers we serve. “
The three-ounce bars are available in Milk Chocolate and Dark Chocolate Sea Salt and wrapped in the colors of green and purple, respectively, to symbolize women’s equality. The “inspire” Milk Chocolate bar and “empower” Dark Chocolate Sea Salt bar packaging also feature silhouettes of women that depict their diversity across the globe.