IAG Launches Long Awaited Long Haul Airline

AIRLINES LEVEL AIRBUS 330

On Friday, March 17th, International Airlines Group (IAG) launched a new airline called LEVEL.

According to IAG, the parent company of British Airways, Iberia, Vueling, and Aer Lingus, LEVEL will be the long haul low-cost carrier that will connect Europe with destinations across the Atlantic. “LEVEL is an exciting new IAG airline brand which will bring a stylish and modern approach to flying at prices that are even more affordable,” IAG CEO Willie Walsh said in a statement.

Based out of Barcelona, Spain, the airline will use a pair of new Airbus A330 jets and will be operated by Iberia’s pilots and flight attendants. LEVEL is expected to begin passenger operations this June with service from Barcelona to Los Angeles and Oakland, California. The company will also launch flights from Barcelona to Buenos Aires, Argentina and Punta Cana in the Dominican Republic this summer.

Tickets are already on sale with fares starting at just $149 for a one-way ticket.

Flight between Barcelona and LA will launch first on June 1, with service twice a week. Service to Oakland will launch one day later with three flights a week. Punta Cana flights will commence on June 10 and Buenos Aires service will launch on June 17.

Each one of LEVEL’s Airbus A330s will be equipped with 21 premium economy and 293 economy seats. Passengers flying in premium economy will have access to complimentary meals, in-flight entertainment, seat selection, and a piece of checked luggage. However, these features will be a la carte for those flying in economy.

LEVEL is the latest carrier to enter the fray of low-cost, trans-Atlantic flights. In recent years, Norwegian Air and Iceland’s WOW Air have made waves in the marketplace by offering exceedingly low fares and bare-bones service.

Mr. Alba was previously Editor of the Airport Press for 12 years covering both local as well as global aviation news. Prior to this, Mr. Alba had Executive positions in Systems Engineering and Marketing with IBM World Trade, and had foreign assignments in the Far East and Latin America earning three Outstanding Achievement Awards. Mr. Alba also directed a new function dealing with Alternate Fuels for Public Service Electric & Gas company in New Jersey and founded a Natural Gas Vehicle Consortium consisting of car company executives and fleet owners, and NGV suppliers in New Jersey. Mr. Alba was a founding partner of ATA, an IT Consulting company which is still active in Central and South America. After leaving the armed forces, Mr. Alba’s initial employee was the U.S. Defense Department as an analyst.

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