United Airlines announced Jake Cefolia has been promoted to senior vice president of worldwide sales. A veteran sales leader, he will be responsible for directing the efforts of a team of 725 sales professionals who manage sales programs, services, relationships and revenue with corporations, travel management companies and distributors around the world.
Cefolia has been with United since 2007, most recently serving as vice president of Sales for the Americas. In this role, he oversaw sales for the United States, Canada and Latin America as well as the Global Accounts Division. He has also served as vice president of Atlantic and Pacific Sales, as managing director of the Global Accounts Division and as managing director for United’s Pacific region, based in Hong Kong. Before joining United, he held various sales leadership roles at Northwest Airlines and British Airways.
Cefolia will report to Scott Kirby, president of United, and begins his new role today. He succeeds Dave Hilfman, who announced earlier this year his plans to retire. Hilfman will continue to serve in an advisory capacity through the end of 2018.