Marshall Retail Group (MRG), a WHSmith company, has announced an exclusive, limited-time merchandise collaboration with Paul Jr. Designs, helmed by American Chopper star Paul Teutul Jr., at The DEAN inside the newly renovated Terminal B at LaGuardia Airport.
A first of its kind product launch at The DEAN, the merchandise collaboration starts at $32.95 and will include custom screen t-shirts, hats and hoodies. Airport travelers will also get an intimate look at Teutul Jr.’s expertise and craftmanship with four uniquely designed bikes placed throughout the retail store and Terminal B.
“We are thrilled to have this partnership between Paul Jr. Designs and The DEAN,” said Michael C. Wilkins, chief executive officer of Marshall Retail Group. “We are so excited to have the opportunity to bring Paul Jr.’s incredible designs to our shoppers at LaGuardia’s Terminal B and look forward to a continued collaboration between our brands.”
“Paul Jr. Designs is extremely excited to partner with Marshall Retail Group,” said Paul Teutul Jr. “This incredible opportunity brings two brands together with each being able to offer something unique to each other. MRG is affording PJD the ability to relaunch our brand at the new, state-of-the-art LaGuardia Terminal B. In return, through the display of our world-famous custom motorcycles, we are creating a truly unique experience for their retailers, consumers and those who travel through Terminal B.”
“We are thrilled to have Paul Teutul Jr., a New York native, featured at The Dean in the newly redeveloped Terminal B at LaGuardia Airport,” said Joanne King, director of commercial operations for LaGuardia gateway partners, the developer and manager of Terminal B. “Offering exclusive access to Paul Jr. Designs and his unique artistry is just another example of the revamped passenger experience here at Terminal B.”
Marshall Retail Group and Paul Jr. Designs will commemorate the partnership with several exclusive events including a meet and greet, signing and electric bike giveaway. On Monday, July 19, LaGuardia’s Terminal B travelers will have the opportunity to meet Teutul Jr. inside The DEAN from 12:00 p.m. – 2:00 p.m. He will return for an exclusive signing on Wednesday, July 28 and again on Wednesday, August 11 in celebration of his 811 bike and National Safe Digging Day.
Offering a one-of-a-kind shopping experience, The DEAN serves as a fashion-forward men’s emporium featuring bespoke products from popular brands including BOSS, Herschel, Kiehl’s, Mizzen + Main, Shinola, TUMI, Vince Camuto, and more. Additionally, the innovative retail space offers an assortment of high-end men’s grooming and skin care accessories including pre-shave oil, shaving cream, after-shave balm and full-size shaving kits from The Art of Shaving.