Qatar Airways Cargo announced Chapter 2 of its sustainability program WeQare: Rewild the Planet. The cargo carrier is committed to preserving wildlife and endangered animals and has pledged to transport these animals back to their natural habitat free of charge.
Guillaume Halleux, Qatar Airways chief officer cargo said, “We are concerned about the legacy we leave for the future generation. As the world’s leading cargo carrier, we strongly believe in giving back to the community and protecting our environment. We all know that animals have an important role to play in preserving ecological balance which in turn ensures existence and stability of the environment. Through Chapter 2 – Rewild the Planet, we want to encourage this preservation and that is why we are offering free transport to bring wild animals back to where they belong.”
The airline has released a series of striking advertisements and a special video to commemorate the announcement and importance of Chapter 2. Through them, Qatar Airways Cargo aims to raise awareness of such issues among its customers and air cargo stakeholders.
All the chapters of WeQare are based
upon the core pillars of sustainability — environment, society, economy and culture — the WeQare program has the backing and support of the employees of Qatar Airways Cargo.
The cargo carrier believes that such positive actions will have a ripple effect and inspire people to put sustainability on top of their agenda. Qatar Airways Cargo will launch more chapters in the coming months, all of which are directly linked to the everyday activities of the carrier. Through such innovative programs, Qatar Airways Cargo is leading the way for a more sustainable and socially responsible air cargo industry and playing an active role in building tomorrow’s world.
As an inaugural signatory to the Buckingham Palace Declaration in March 2016 and a founding member of the United for Wildlife Transport Taskforce, Qatar Airways has a zero-tolerance policy towards the illegal trade of endangered wildlife. The cargo carrier’s initiative to bringing wildlife back to their natural habitat is consistent with the airline’s commitment to fight wildlife trafficking and illegal trade of wild animals.