United Airlines announced the launch of Miles on a Mission, a first-of-its-kind crowdsourcing platform that gives customers a simple, easy way to donate miles to non-profit organizations and charities in need of air travel. The company has selected 12 launch partners and MileagePlus members can now visit united.com/donate to make contributions to organizations like the Transplant Life Foundation, OperationUSA and Waves for Water.

Each launch partner has 28 days to crowdsource miles from MileagePlus members, with the goal of reaching at least 250,000 miles. New partners will be added to the program as each launch partner reaches its goal.

United is donating two million miles to kick off the Miles on a Mission program, matching the first 50 thousand miles raised for each campaign.

“We want to make a difference in the communities where our customers and employees live, work and fly,” said Sharon Grant, vice president and chief community engagement officer at United Airlines. “Miles on a Mission not only allows us to connect with even more organizations than before but also gives our customers a new way to use their miles in a way that supports the charities and causes that mean the most to them.” The Miles on a Mission platform went live on Friday, October 25, and one of the inaugural non-profits, Veterans Community Project, has already reached its crowdsourcing goals. A new campaign will launch on the platform within the coming days.

“The Adaptive Cycling Foundation is very excited and honored to be included in United’s Miles on a Mission campaign, continuing our alliance with United of giving back,” said Scott Moro, Adaptive Cycling Foundation’s mechanic and founder. “We create One of a Kind Bicycles for One of a Kind Heroes, Heroes that have already paid enough. The United Miles from the Miles on a Mission campaign helps us to provide zero cost travel to individually fit and consult with these Hero Veteran and Active Duty Service Members and First Responders. It’s exciting, motivating, and we are honored to be involved in United’s continuing mission of giving back.”

Eligible charities can apply for the opportunity to launch a 28-day campaign to raise miles for their organization through MileagePlus member donations. Approved charities will work with United to reach goals of raising between 250,000 and 5 million miles. Organizations looking to launch a campaign can visit the Miles on a Mission website for full application details.

Visit donate.mileageplus.com to learn more about the Miles on a Mission program.