Art of Context (AOC) is a Boston-based technology firm specializing in airport digital signage solutions, including technology/infrastructure and award-winning content-forward solutions. Led by Colleen Hamilton, Tim Laughlin, Tom Dunn, and Drew McMullen, AOC has become a trusted partner for commercial airports and other transportation industries, helping them enhance customer experiences through innovative technology.
Art of Context is renowned for its cutting-edge solutions in airport data systems, including flight information and wayfinding. One of their standout innovations is the interactive wayfinding system, which allows travelers to scan their boarding passes to receive customized navigation paths. This system can transfer directions to a traveler’s phone or tablet, ensuring a seamless journey through the airport.
Additional innovations include a common-use boarding control application that can be accessed directly via the common-use stations of the leading common-use vendors and/or through a tablet interface.
AOC’s industry is driven by the pace of technological advances. It’s challenging for airports to stay on top of the trends since they have to plan many years out for a moving target. Art of Context’s pulse on the trends, combined with its decades of aviation experience, helps steer its clients to solutions with longevity and flexibility to achieve their goals and ROI.
A current and exciting trend is large-format LED signage. LED costs have dropped significantly, and their wow factor and utility are undeniable. AOC sees it as an exciting intersection of the large and the small screen touchpoints, and they are a leader in innovative solutions for large LED and mobile solutions. They recently completed and deployed a checkpoint lane control system at Jacksonville International Airport (JAX), complete with a tablet control interface and engaging animated content that can be changed by the airport as needed.
Some of Art of Context’s finest work is integral to the passenger journey at LaGuardia Airport (LGA) in both Terminal B and Terminal C.
AOC has worked closely with LaGuardia Gateway Partners (LGP) to re-imagine flight information displays (FIDS) for LGA Terminal B using both a traditional “row” approach and by using flight urgency tiles with count-down clocks to influence passenger behavior and encourage them to either relax or go to their gate. LGP also wisely updated the form factor of their screens to be much larger than initially planned, thus enabling passengers to immediately have the information they needed to relax and enjoy the concessions and entertainment.
For Terminal C, AOC worked closely with Delta Air Lines and Arup to create dynamic maps to display on twenty 5-screen video walls throughout Terminal C. The map seamlessly integrates with dynamic concession information, checkpoint wait times, restroom capacity, and boarding flight information. It also includes a companion mobile-optimized website for deeper concession information accessed via a dynamic QR-code on the screen.
AOC has helped propel the passenger experience forward. Flight Information Display Systems (FIDS) are no longer a neglected touchpoint in the passenger journey. Passengers are flight-centric and want to see all information in context with their flight. AOC provides that context in a flexible and nimble fashion using custom web-based interfaces built upon rock-solid content management services. This approach works for any screen size, whether 300 feet or 3 inches.
265 Franklin Street, Suite 1702
Boston, MA 02110
[email protected]
Certified Disadvantaged Business Enterprise (DBE)
www.artofcontext.com
